I won my first placement – which was a stroke of luck.

It was a competition set up in Leeds to reward the best graduates from Yorkshire universities. I hadn’t heard of the company in question, and as I walked around the place, saw how departmentalised it was, saw the 150 odd people, I knew pretty much straight away that it wasn’t for me. So I took it. I was employed three months in. It turned out that there were a great little bunch of designers there, and a pretty inspirational head of design that taught me a lot in a short space of time. He’d worked at Pentagram and Elmwood, so he knew his anal passage from his toe nails. OK, so some of the company directors would ignore me in the street, but I didn’t really want to talk to them anyway. It was really hard to get good work out, but all of us designers were in it together. And the best thing… a big agency lunch every month. Sometimes they even bought the whole agency fish and chips. Them was the days. So I guess what I’m saying is; all- experience is good experience. Scratch beneath the surface before you write someone off. OK, so its not Pentagram, its not Spin or its not W+K, but you desperately need experience. The experience I got from the company I never wanted to work for got me in the D&AD Annual, won me a Design Week award – it even got me into an exhibition at the Design Museum in London.  I stayed for about eighteen months, then used all of the experience and work I’d gained to go get the job I really wanted right at the beginning.

The moral of the story? There’s always more than one route to get where you want to go.

Adam Rix - Creative Director

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